KW Gains Market Share Despite Market Slowdown

In a real estate market where sales have dipped 20% since last year, Keller Williams Realty in Wilmington continues to advance in market share, agent count and closed dollar amount. In June, our office reported having 81 agents, a 14% increase from the year before.

When our market center opened in 2004, we were known as Keller Who? People are still shocked to learn we have over 80 agents, but I think they’ve become more familiar with our brand. In my opinion, it’s really just a matter of time before we’re a major player in Wilmington. In many large markets, such as California, Texas and Boston (to name a few), Keller Williams has already advanced to the head of the pack.

Nationally, Keller Williams Realty is the fourth-largest real estate franchise company with more than 650 offices and nearly 75,000 agents. In 2006, The Wall Street Journal added Keller Williams Realty to its elite “Franchise High Performers” list, and Entrepreneur Magazine ranked the franchise in several categories, including No. 66 in the Franchise 500® and No. 52 fastest-growing franchise.

For those who don’t know, Keller Williams Realty is a “learning based company” that treats agents as partners and offers educational programs focused on personal productivity, marketing skills, and career development. Other features that make this company unique are the capped commission structure and profit sharing. By simply switching to Keller Williams and doing nothing else, most agents would realize a 15-30 % increase in gross commission income. And this isn’t even taking into account the resources and training offered.

If you’d like more information about those numbers or anything else, please give us a ring at 910-442-2030.

2 Responses to “KW Gains Market Share Despite Market Slowdown”

  1. Arlington Virginia Condos Says:

    Please blog more often so I can learn about your market and trends! Also it took forever for me to find the RSS feed subscribe button on your blog hidden at bottom of homepage… how many would be clients did not find it and did not connect with you for that reason??? Just an fyi from a peer.

    jay

  2. FCL Says:

    Thanks for the feedback Jay! Making the RSS links more prominent has been on my list for a while, but we recently got slammed with actual business (never a bad thing) so it lost some priority. Please check out our Wilmington real estate stats website to read about the Wilmington market in more detail.

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